Challenge

Events, digital influence and partnerships:

  • Organise an event bringing together fashion and beauty influencers as well as loyal customers of the brands;
  • Promote the brands new hairstyling techniques;
  • Give echo to the event on the brand’s social pages;
  • Set up media coverage by fashion and beauty media.
Testimonials
“

I think that I will start using @MIZANI products right away! #crush

@Cynthia NassardineActress / Influenceuse – story instagram
“

Many thanks to Mrs Hassam Nourjane!
#FranckProvost #Abidjan

@Cynthia NassardineActress / Influenceuse – story instagram
“

With Laura Superbi, Franck Provost Paris instructor, and Kayir Elise Somdah, Professional Mizani and L’Oreal products division director.

@Cynthia NassardineActress / Influenceuse – story instagram
Results
  • + 68,000 people reached via social networks;
  • 1,489 new followers on the brand’s owned pages;
  • + 2,500 likes on posts related to the event;
  • 3 articles in targeted media;
  • 98% of attendance.